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FlavorWiki Newsletter

December Newsletter: FlavorWiki named “Best Food Startup” of Kickstart Accelerator

December 21, 2017

Dear All,

We hope this email finds you well and that you’re preparing for a great Holiday Season!

We wanted to write a brief update and share some of the progress and developments we’ve had at FlavorWiki in the past months.  And to thank all of those people that supported us since our launch in June of this past year.

Funding and Recognition

FlavorWiki had a great Q4 for 2017!  On November 17, we completed an eleven week startup accelerator program in Zurich, Switzerland. Kickstart Accelerator is a global program sponsored by industry leaders in Switzerland.  The cohort is 70% non-Swiss startups from all over the world.  This year they had over 1,500 applications and chose only 30 start ups to participate. The final jury awards best start up in each industry vertical. FlavorWiki was named the “Best Food Startup” and granted CHF 25,000 in non-equity funding. This brings our total funding to date to CHF 40,000, all non-equity.

During the accelerator we also initiated a series of pilot projects with both Migros and Coop, the two largest private label food manufacturers and retailers in Switzerland.  Please see the press release here:  Zurich Kickstart Accelerator Press Release.

Product Developments

We are excited to have launched a new product around our taste profiling technology, focused on E-Commerce and food retailers.  Using taste perception and preference data we are helping these partners to more effectively target product promotions, boost sales and increase brand engagement.  We feel this is a natural complement to our consumer insights and new product development tools.

Let’s Stay in Touch

In 2018 we intend to spend more time getting the word out about FlavorWiki and would really appreciate your help in doing so.  Please take the time to like us on Facebook and follow us on Twitter and LinkedIn to stay current on future developments.  And share our posts with your networks.  You can also follow our Blog.

Best wishes and happy holidays from FlavorWiki!


Daniel Protz, Paul Price and Wolfram Willhun

Food Innovation

Kale’s not stale: profiling the superfood staple

October 11, 2017

Flavor profile of Kale using FlavorWiki technology.

A grandfather of “superfoods,” kale may seem to be a sleepy one (yeah yeah, we’ve all heard how great it is), but it’s a respected classic — a leafy green that continues to pull its weight alongside trendy superfoods like chia seeds, quinoa, hemp seeds, goji berries and pomegranate juice, and more common foods like salmon, broccoli and blueberries.


Now, before I go on, a little bit about superfoods. First, there is no official, standardized criteria for being branded a superfood, but the general idea is that it is a nutrient-rich food that may have some health benefits. Second, the internet is full of articles about a range of so-called superfoods claiming to prevent or cure diseases. However, the scientific evidence for these claims is often lacking and there is plenty of controversy associated with the term superfood (check out The Guardian’s article on the topic). Some government agencies have policies in place to protect against false claims — in the EU, products cannot claim to be superfoods unless they provide proof (BBC News). In the United States, the FTC stipulates that health claims in advertising also must be supported with solid proof.

It really is good for you

But. What everyone (I think) can agree on is the fact that purported superfoods do in fact have some solid nutrition that can make them good choices as part of a balanced diet that includes lots of fruits and veggies. Kale, for example, is a rich source of vitamin K, vitamin A, vitamin C, vitamin B6, folate and manganese, and is a good source of many other vitamins and minerals.

Kale is a member of the Brassica family (i.e., cabbage) with earthy, nutty, peppery, bitter and sour flavors. We tested some that was available at our local Coop retailer from the Betty Bossi brand.  You can see the profile in the image at the top of the blog, which was created in just one minute using FlavorWiki’s in home flavor profiling technology.  But this was just one type of Kale.  There are many different varieties, including the more readily available curly, Dinosaur (a.k.a. cavolo nero), Red Russian and redbor.

What to do with this popular green? David Lebovitz shared his recipe for roasted kale sprouts in his blog Living the Sweet Life in Paris. Jessica Merchant’s mouth-watering recipe for nutty harvest honeycrisp kale salad appears in her blog How Sweet it Is. Or you could try a kale taco salad courtesy of What’s Gaby Cooking. If you like it hot, Saveur’s spicy braised kale recipe will curl your leaves.

Eat your greens!


FlavorWiki Tasting

TASTE THIS! A Kickstart tasters guide

September 7, 2017

Dear Kickstart Tasters,

Thanks for joining us at the Kickstart opening dinner party! We hope you enjoy trying our tasting prototype and sampling the awesome drinks. Thanks to digitalswitzerland and Kickstart Accelerator for sponsoring this great event and amazing experience here in Zurich.

Below are the drinks and the flavor descriptors that you will be evaluating. Definitions of the descriptors are given in case you have questions about their meanings. We’ve also included some information about the products themselves.

Also, don’t forget to enter your email address when asked to do so in the survey so we can send you your personal results. And check back here on our blog where we will publish the group results.

Thanks again, and happy tasting!


Flavor Descriptors

Fruity The perception of fruit (these might be citrus, orange, grapefruit, lemon, tangerine, lime, etc.). Descriptor used in the beer, wines, sodas and teas.

Spice Reminiscent of various spices such as black pepper and cinnamon. Descriptor used in the beer and wines.

Earthy Reminiscent of earth, such as forest floor or mushrooms. Descriptor used in the beer and wines.

Bitter Sharp, pungent. Descriptor used in the beer, wines, sodas and teas.

Sweet Sugar, honey or “fresh.” Descriptor used in the sodas and teas.

Herbal Reminiscent of herbs. Descriptor used in the beer, sodas and teas.

Floral Reminiscent of flowers or floral aromas. Descriptor used in wines, sodas and teas.

Product Information

Soda: Gazosa. A refreshing and fizzy vegan soft drink.

Tea: ChariTea. Organic and fair-trade tea drinks.

Prosecco: Prosecco Conegliano-Valdobbiadene DOCG

White Wine: Riesling x Madeleine Royale

Red Wine: Samsara

Beer: Docteur Gab’s